EY Announces EY Qualtrics Experience Management Competency to Transform People, Customer and Brand Experiences


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Competency helps customers develop and transform experience management across brand, customers and employees

Brings increased investment in the capabilities, resources and people of EY Experience Management

LONDON, September 21, 2021 / PRNewswire / – EY today announces the EY Qualtrics (Nasdaq: XM) Experience Management Competency to help organizations implement end-to-end solutions, from strategy to design and implementation. implementation, through to implementation using EY Qualtrics experience management technology. As organizations embark on their own journey of experience transformation, teams at EY and Qualtrics are positioned to help leaders meet challenges and understand what customers and employees think of their brand, what they want from their interactions and how to deliver trust-building experiences.

Alliance expands EY portfolio experience management abilities

The EY Experience Management competency will continue to grow its existing base of EY professionals to support enterprise-level transformation projects with Qualtrics, including customer experience, digital transformation, brand experience and experience. people. Competency approaches its transformative work with a cross-functional team, made up of EY People Advisory Services teams, client strategy resources, and technical analysts from EY’s Neurodiversity Center of Excellence (CoE).

The EY Experience Management competency will serve clients from all industries. It also provides a common innovation hub where EY teams will continue to develop and launch experience management solutions based on the Qualtrics platform for customers around the world.

With the expansion of this team, organizations can leverage EY’s consulting and delivery services to implement Qualtrics’ experience management technology across multiple business functions, such as marketing, sales, IT, suppliers, HR, and support market research and branding projects. This allows organizations to bring together their experience data – what customers and employees think about their interactions with a business – on a single platform, helping them act with speed and agility as customer expectations and of employees evolve.

Vijay Nidumou, Head of EY Americas Qualtrics Experience Management, says:

“Working with Qualtrics, EY teams have helped companies optimize people, customer and brand experiences by providing the best experience management solutions and practices. As companies increasingly prioritize experience management strategies for customers and employees, the addition of the EY Experience Management competency will build on these capabilities to drive their transformations forward. “

RJ Filipski, Global Ecosystem Manager, Qualtrics, says:

“Experience management is becoming as fundamental to business success as CRM or HR systems. Organizations are investing in experience management on an unprecedented scale to take real-time action and deliver incredible experiences for their customers and employees that impact bottom lines. Our expanded collaboration with EY will accelerate the work we have already done together to help organizations develop evidence-based strategies for the future. “

Experience management competency builds on proven customer successes

Since 2019, the EY organization and Qualtrics have collaborated to implement solutions through customer experience, employee experience (EY PX360 People Experience Transformation Platform) and COVID-19 support for governments, impacting millions of people. The results for the past year include:

  • In South Dakota, the EY and Qualtrics teams implemented a cost-effective contact tracing solution in less than two weeks, reducing the manual effort of the state’s contact tracing team by more than 75%.
  • Teams at EY and Qualtrics helped one of the leading luxury fashion companies implement a real-time employee pulse survey to support the safety and well-being of their employees while their stores physical shutdowns and the workforce shifting to remote work. The real-time pulse has helped the company enable its employees, with the right tools and support, to stay productive and engaged.

About EY

EY exists to build a better world of work, helping to create long-term value for customers, individuals and society and to build confidence in the capital markets.

Through data and technology, EY’s diverse teams in more than 150 countries ensure trust and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers to the complex issues facing our world today. .

EY refers to the global organization and may refer to one or more of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information on how EY collects and uses personal data and a description of the rights of individuals under data protection law can be found at ey.com/privacy. EY member firms do not practice law where local laws prohibit.

This press release was issued by EYGM Limited, a member of the global EY organization which also does not provide services to clients.

For more information about our organization, please visit ey.com.

About Qualtrics

Qualtrics, the world’s leading provider of experience management (XM) and creator of the XM category, is changing the way organizations manage and improve the four core business experiences: customer, employee, product and brand. More than 13,500 organizations around the world use Qualtrics to listen, understand and act on experience data (X-data â„¢) – the beliefs, emotions and intentions that tell you why things are happening and what to do about it. this subject. Qualtrics XM Platform â„¢ is an action system that helps businesses attract customers who stay longer and buy more, engage employees who create a positive culture, develop revolutionary products people love and build a brand that fascinates them. To learn more, please visit qualtrics.com.

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