Technavio Software as a Service (SaaS) Market report highlights key findings in the area of ​​vendor landscape, key market segments, regions, and the latest trends and drivers

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NEW YORK, January 12, 2022 / PRNewswire / – The Latest Research Report “ “, by Technavio infers that the market is expected to be positively driven by the increasing use of mobile applications. The report also suggests that the Software as a Service (SaaS) market has experienced an acceleration in growth with a CAGR of more by 11% over the forecast period.

Resulting in market growth of $ 99.99 billion from 2021 to 2025, read additional market information,Get a FREE sample report.

Supplier landscape

The Software as a Service (SaaS) market is fragmented and vendors are deploying organic and inorganic growth strategies to compete in the market. Market sellers should focus more on growth prospects in fast growing segments while maintaining their positions in slow growing segments.

The report analyzes the competitive landscape of the market and offers information about several vendors of the market, including:

  • Accenture Plc
  • Adobe Inc.
  • Alphabet Inc.
  • Inc.
  • Hewlett Packard Enterprise Development LP
  • International Business Machines Corp.
  • Microsoft Corp.
  • Oracle Corp.
  • Inc.
  • SAP SE

See more on the highlights of the marketplace vendor landscape with a comprehensive list of vendors and their offerings.

Key market segmentation

  • Segmentation by Cloud:
    • Public cloud:
      • SaaS public computing consists of complete software applications that are made available to customers over the Internet. IT services are delivered through the public cloud through the internet or virtualization. Third party vendors provide these IT services. Multi-tenant buildings that wish to use or purchase them can do so. Suppliers charge a monthly subscription based on the number of computing resources used.
      • Public cloud is growing in popularity due to its elasticity and scalability, which is ideal for IT companies. Public cloud offerings include Microsoft Office 365 and Slack IPO, to name a few. The providers that provide the public cloud offer software and applications such as ERP, CRM, and HRM, which can be used by businesses.

Request a FREE sample of this report for more highlights in market segments.

Regional market outlook

52% of market growth will come from North America during the forecast period. The United States is the key market for the Software as a Service (SaaS) market by North America. North America was one of the first regions to adopt public cloud services, which were first introduced over a decade ago. The growing need for cloud computing services in United States is one of the main reasons for the increase in SaaS demand. The availability of technologically advanced infrastructure, along with the existence of a large number of US-based cloud service providers (CSPs), such as Microsoft, Salesforce, Oracle and Adobe, will fuel the market expansion in the region. Companies in the region are investing in IT to develop business applications that will help them optimize their operations. SaaS solutions provide one-click access to various forms of software, including ERP, CRM, and HRM, using web browsers. The flexibility of SaaS solutions makes them suitable for temporary workloads and workloads that are experimental or may change unexpectedly.

In addition, countries such as North America, Europe, APAC, South America, and MEA are expected to become prominent markets for the Software as a Service (SaaS) market during the forecast period.

Download our FREE sample report for more highlights on the regional market share of most of the countries mentioned above.

Latest trends driving the Software as a Service (SaaS) Marlet

  • Market pilot:
    • Increase the use of mobile applications
      • AI-powered SaaS solutions help business users get the most from their data. Live chatbots, which are AI-powered SaaS, enable businesses to deliver personalized and automated services to their customers. Internal processes and operations are also accelerated with AI-enabled SaaS. Because AI-enabled SaaS can create a rapid response to potential danger, it has increased security. The benefits allow companies to improve their internal operations. The benefits will improve the adoption of AI-powered SaaS, which will drive the growth of the SaaS market.
  • Market Trend:
    • Growing use of vertical SaaS
      • Vertical SaaS is best suited for industries such as retail, insurance, and automotive manufacturing. Vertical SaaS for some industries is cost effective and allows for finer customization. It can generate industry-specific customer data and information, which is essential for businesses to meet the needs of customers in their niche.
      • To grow their customer base, vendors always focus on providing vertical SaaS with customized functionality based on customer demands. Over the foreseeable period, these factors will drive the demand for vertical SaaS.

Find additional information on various other market drivers and trends mentioned in our FREE Sample Report.

Need more? Are you looking for information not covered in this report?

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  • Evaluate a specific segment or region in detail
  • Identify the main suppliers, customers or other market players
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Associated reports:

HR Payroll Software Market by Deployment and Geography – Forecast and Analysis 2022-2026

Enterprise Application Software Market by Deployment and Geography – Forecast and Analysis 2022-2026

Scope of the Software as a Service (SaaS) market

Cover of the report


Page number


Year of reference


Forecast period


Growth dynamics and CAGR

Accelerate to a CAGR of 11%

Market growth 2021-2025

$ 99.99 billion

Market structure


Annual growth (%)


Regional analysis

North America, Europe, APAC, South America and MEA

Efficient contribution to the market

North America at 52%

Main consumer countries

United States, United Kingdom, Germany, Japan, China and India

Competitive landscape

Leading companies, competitive strategies, reach of consumer engagement

Profiled companies

Accenture Plc, Adobe Inc., Alphabet Inc., Inc., Hewlett Packard Enterprise Development LP, International Business Machines Corp., Microsoft Corp., Oracle Corp., Inc. and SAP SE

Market dynamics

Parent Market Analysis, Market Growth Drivers and Obstacles, Analysis of Fast Growing and Slow Growing Segments, Impact of COVID 19 and Future Consumer Dynamics, Analysis of Market Conditions for the Forecast Period,


If our report didn’t include the data you’re looking for, you can reach out to our analysts and customize the segments.

About Us

Technavio is one of the world’s leading technology research and consulting companies. Their research and analysis focuses on emerging market trends and provides actionable information to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s report library includes over 17,000 and more reports, spanning 800 technologies, spanning 50 countries. Their customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research and actionable market intelligence to identify opportunities in existing markets. and potentials and assess their competitive positions in changing market scenarios.


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